I had the dream again last night, but this time, it was different in an important way
Image courtesy of Del Stone Jr.
Last night I had the dream again.
You know, the dream. The one where you realize you have a final exam tomorrow for a class you forgot to attend all semester.
Mine is a variation of that dream. It’s 10 o’clock on a Sunday night and I’m just showing up for work at the Daily News. I’m there alone and I’ve got to lay out the front page, local leadoff, Editorial, all the inside news pages and the classified overrun page.
My deadline is two hours away. Oh, and I’m a little hazy on how to use the computer system as it’s been decades since I laid out a page, 31 years to be exact.
Why do I keep having this dream? Why does it always apply to my job of laying out pages – I had LOTS of other jobs at the paper with LOTS more responsibility and deadline pressure.
This version of the dream departed from the others in one way – I was about to say screw it and head home, even though none of the pages had been laid out. Does that mean I’m finally starting to let go?
I can’t badmouth my time at the paper. It provided me with a living for 41 years. I made lots of friends there, people with whom I still communicate, almost like a second family. And there were times when I loved that job so much I’d come in on my day off and work for free.
But there was quite a bit about it I didn’t like – the immense pressure to get it right, the deadlines, the need to go above and beyond the idea of an eight-hour workday. There were some Type A personalities I truly hated, and even a few Type B’s and C’s, and some of the work was deadly dull (I disliked doing B&I or typing in Mr. Piper’s gardening column). I was never a good manager and hated the fact that some of the people who worked with me hated me. I could never make the unpopular decisions, despite being told by one departing editor that I needed to “knock some heads together.”
The job was my life, but I think parts of it gave me PTSD.
Maybe in my next dream I’ll actually get up, go home and call it a career.
About the author:
Del Stone Jr. is a professional fiction writer. He is known primarily for his work in the contemporary dark fiction field, but has also published science fiction and contemporary fantasy. Stone’s stories, poetry and scripts have appeared in publications such as Amazing Stories, Eldritch Tales, and Bantam-Spectra’s Full Spectrum. His short fiction has been published in The Year’s Best Horror Stories XXII; Alfred Hitchcock’s Mystery Magazine; the Pocket Books anthology More Phobias; the Barnes & Noble anthologies 100 Wicked Little Witch Stories, Horrors! 365 Scary Stories, and 100 Astounding Little Alien Stories; the HWA anthology Psychos; and other short fiction venues, like Blood Muse, Live Without a Net, Zombiesque and Sex Macabre. Stone’s comic book debut was in the Clive Barker series of books, Hellraiser, published by Marvel/Epic and reprinted in The Best of Hellraiser anthology. He has also published stories in Penthouse Comix, and worked with artist Dave Dorman on many projects, including the illustrated novella “Roadkill,” a short story for the Andrew Vachss anthology Underground from Dark Horse, an ashcan titled “December” for Hero Illustrated, and several of Dorman’s Wasted Lands novellas and comics, such as Rail from Image and “The Uninvited.” Stone’s novel, Dead Heat, won the 1996 International Horror Guild’s award for best first novel and was a runner-up for the Bram Stoker Award. Stone has also been a finalist for the IHG award for short fiction, the British Fantasy Award for best novella, and a semifinalist for the Nebula and Writers of the Future awards. His stories have appeared in anthologies that have won the Bram Stoker Award and the World Fantasy Award. Two of his works were optioned for film, the novella “Black Tide” and short story “Crisis Line.”
Stone recently retired after a 41-year career in journalism. He won numerous awards for his work, and in 1986 was named Florida’s best columnist in his circulation division by the Florida Society of Newspaper Editors. In 2001 he received an honorable mention from the National Lesbian and Gay Journalists Association for his essay “When Freedom of Speech Ends” and in 2003 he was voted Best of the Best in the category of columnists by Emerald Coast Magazine. He participated in book signings and awareness campaigns, and was a guest on local television and radio programs.
As an addendum, Stone is single, kills tomatoes and morning glories with ruthless efficiency, once tied the stem of a cocktail cherry in a knot with his tongue, and carries a permanent scar on his chest after having been shot with a paintball gun. He’s in his 60s as of this writing but doesn’t look a day over 94.
Contact Del at [email protected]. He is also on Facebook, twitter, Pinterest, tumblr, TikTok, Ello and Instagram. Visit his website at delstonejr.com .
Image courtesy of Del Stone Jr.
Today marks my 38th anniversary of working at the Daily News.
I have bored you in the past with stories about life at the newspaper in the “olden” days, so I won’t repeat that sin.
Oh, maybe I will. A little.
I remain astounded by the changes that have taken place in the newspaper industry (and society in general) since 1979. We are living in an age of science fiction where the world arrives at our doorstep – live – 24 hours a day.
In 1979 we had primitive wire feeds on primitive monochromatic computer terminals that connected to a twitchy mainframe in a cold room. Today the storage in our phones exceeds the storage of that mainframe by many factors of bytes.
I started at the Daily News when “cut and paste” literally meant cutting and pasting, and I know I’ve related that anecdote before but you’ll have to suffer it again, because that’s what people my age do.
The world was different then, too. I think people were much more civic-minded and had a better understanding of the basic functionalities of their city, county, court and law enforcement systems than people of today, who seem more selfish and less educated than ever.
In 1979 the music world approached the precipice of a revolution which would save us from the ravages of disco, off-key raspy-voiced folk singers and worst, country music. New Wave and MTV. The music of the ‘80s was the best. THE best.
Fashions were as strange as they are every decade. At times I had a mullet, a rat tail, fingerless gloves, rolled-down socks, rolled-up blue jeans and collarless shirts.
I have witnessed and participated in all of the major recent journalism revolutions. The first I remember was the Design Revolution – in other words, newspapers actually started to give a damn about page design. Then there was the writing revolution, which disposed of the inverted triangle in favor of a conversational approach to storytelling. There was the graphics revolution ushered in by USA Today, the color revolution, the story length revolution ( an 8-inch story was an epic), and finally, and continuing, the ever-evolving digital revolution, which began with digital photos and continued with Photoshop, then pagination, the internet, and finally mobile technology.
I started as a page designer and beat reporter, then became the design editor and a columnist. I redesigned the Daily News in 1986 and I’m proud to say that basic design lasted until 2006. At times I was the city editor, weekend business section editor, Monday Focus editor, features editor, projects editor and whatever else they wanted to throw at me editor.
My crowning achievement as features editor was an insane Food page about hot dogs that had people calling the newspaper for weeks asking for copies. We had a lot of fun with that page.
Then in 2007 editor Pat Rice called me into his office and said, “You can put together those feature sections in your sleep. I want you to become our next online editor. You don’t have to know how to make the machine go BING. Just put stuff on the website.”
All because I designed a tropical weather Myspace page, complete with ethereal music playing in the background.
So I got into this website stuff. Our page was doing OK with about 2.5 million page views per month. Then it went up to 3 million. Then 4. Then 5. And 6. It topped out during Deepwater Horizon with an astonishing 8 million, but if you had added in the mobile views it would have been 10.
And that’s where things stand today. I continue to work on the website, and I love trying to figure out ways to get people to click. Not just click, but click in the tens of thousands.
I love trying to put together projects. Year before last I did a massive project on the monarch butterfly, which nobody read or gave a shit about. I interviewed the top experts in North America and wrote what I felt was a definitive summary of the monarch’s plight. I don’t know if it helped, but I do know I saw more monarchs last year.
Right now I’m the longest-employed person at the Daily News. Some people would see that as a failure – he couldn’t succeed anywhere else so he stayed here. I stayed, yes. Because I love Fort Walton Beach, enjoyed what I was doing, and had a rich off-camera life that satisfied me in many ways.
The future is uncertain but that is the nature of the news business. I have prepared for that uncertainty. At this point all I can do is hope for the best and try to do an exemplary job, even if I’m a crusty old geezer with barnacles on my belt.
The Daily News’ website is alternately No. 2 or No. 1 in the company’s retinue of websites, depending on the month. Not bad, for a tiny paper in the Florida Panhandle, in a company with over 300 newspapers to its name. I am only partly responsible for that success, but at age 62 I’m glad to still be relevant and still be playing a role, whatever that role may be.
Newspaper reporters and editors once ended their stories with a “-30-” which had something to do with the old telegraph system, from what I understand. I learned that while researching reporter Jeff Newell’s obit. I wrote an editorial about Jeff, saying farewell to a respected and honorable journalist who passed after a long battle with cancer.
So I will end this digital note with the hope that in two years I will be telling you about the cut and paste, the monochromatic computer screens, MTV, and all that old crap you don’t care about but still mean so much to me.
-30-
About the author:
Del Stone Jr. is a professional fiction writer. He is known primarily for his work in the contemporary dark fiction field, but has also published science fiction and contemporary fantasy. Stone’s stories, poetry and scripts have appeared in publications such as Amazing Stories, Eldritch Tales, and Bantam-Spectra’s Full Spectrum. His short fiction has been published in The Year’s Best Horror Stories XXII; Alfred Hitchcock’s Mystery Magazine; the Pocket Books anthology More Phobias; the Barnes & Noble anthologies 100 Wicked Little Witch Stories, Horrors! 365 Scary Stories, and 100 Astounding Little Alien Stories; the HWA anthology Psychos; and other short fiction venues, like Blood Muse, Live Without a Net, Zombiesque and Sex Macabre. Stone’s comic book debut was in the Clive Barker series of books, Hellraiser, published by Marvel/Epic and reprinted in The Best of Hellraiser anthology. He has also published stories in Penthouse Comix, and worked with artist Dave Dorman on many projects, including the illustrated novella “Roadkill,” a short story for the Andrew Vachss anthology Underground from Dark Horse, an ashcan titled “December” for Hero Illustrated, and several of Dorman’s Wasted Lands novellas and comics, such as Rail from Image and “The Uninvited.” Stone’s novel, Dead Heat, won the 1996 International Horror Guild’s award for best first novel and was a runner-up for the Bram Stoker Award. Stone has also been a finalist for the IHG award for short fiction, the British Fantasy Award for best novella, and a semifinalist for the Nebula and Writers of the Future awards. His stories have appeared in anthologies that have won the Bram Stoker Award and the World Fantasy Award. Two of his works were optioned for film, the novella “Black Tide” and short story “Crisis Line.”
Stone recently retired after a 41-year career in journalism. He won numerous awards for his work, and in 1986 was named Florida’s best columnist in his circulation division by the Florida Society of Newspaper Editors. In 2001 he received an honorable mention from the National Lesbian and Gay Journalists Association for his essay “When Freedom of Speech Ends” and in 2003 he was voted Best of the Best in the category of columnists by Emerald Coast Magazine. He participated in book signings and awareness campaigns, and was a guest on local television and radio programs.
As an addendum, Stone is single, kills tomatoes and morning glories with ruthless efficiency, once tied the stem of a cocktail cherry in a knot with his tongue, and carries a permanent scar on his chest after having been shot with a paintball gun. He’s in his 60s as of this writing but doesn’t look a day over 94.
Contact Del at [email protected]. He is also on Facebook, twitter, Pinterest, tumblr, TikTok, Ello and Instagram. Visit his website at delstonejr.com .
It couldn’t happen here.
For decades Americans have watched mayhem overseas, smugly confident their shores were safe from chaos. Sept. 11, 2001 changed that.
We’re talking about journalism, of course.
While American media rushed to pat themselves on the back for a job well done, members of the foreign press – long the butt of ridicule by their counterparts in North America – shook their heads in wonder at jingoistic coverage, timid media mouthpieces parroting government press releases, media “celebrities” and “talking heads” greedily chasing the spotlight, drama queens playing to the gooshy gush of Hollywood tropes and cliches, and an uncharacteristic reluctance at self-reflection.
William Randolph Hearst meets “Where the Buffalo Roam.” Consider the following – exaggerated for your reading pleasure:
Headline: Sons-of-bitches blow up World Trade Center.
Flash: American newspapers print their 10,184th picture of a sad person clutching a candle and bowing his head respectfully.
Press pool question for Gen. Tommy Franks, who commands Operation Enduring Freedom: “For the 10,184th time, Gen. Franks, when will this war end? Frankly the whole thing is becoming rather boring.”
Flash: Journalists provide al Qaida with cameras and equipment so they can receive statements from the group. Al Qaida says a few cameras and equipment won’t be enough. “If you really want a statement from Al Qaida, cough up some real equipment,” says an Al Qaida spokesman, identified only as “Joe.”
Flash: After ABC and NBC receive anthrax-infected letters, Dan Rather threatens to file suit.
Flash: Journalists report the hunt for bin Laden is “heating up.”
Question for Gen. Franks: “Will you be sure to let us know when you’ve captured Osama bin Laden?”
Flash: Arabs say videotapes that allegedly prove Osama bin Laden’s involvement in the planning of the Sept. 11 attacks were faked by Rob Lowe.
Headline: America vows to get the dirty bastards who blew up the WTC.
Flash: Israel attacks Palestinian targets following suicide bombings that leave several people dead. As the United States bombs Afghanistan into the Stone Age, it urges Israel to show restraint. Editorial writers excoriate Israel for its cowboy diplomacy.
Flash: Journalists provide al Qaida with Happy Meals and the entire first season of “The X-Files” on DVD. Al Qaida says more is needed if journalists want to get the “full story.”
Flash: Somebody finally sends CBS some anthrax. Dan Rather bravely refuses to be tested, prompting at-risk patients, from potential AIDS sufferers to kids with strep throat, to snub medical clinics in droves.
Flash: A commemorative plate featuring the likeness of a sad person clutching a candle and bowing his head respectfully is advertised for only $24.95, plus shipping and handling.
Flash: Journalists report the hunt for bin Laden is “really, really getting hot now.”
Flash: A helpful scrawl across the bottom of the CNN screen provides viewers with the URL for bin Laden’s Web site, www.deathtoamerica.com, where browsers can sign his guestbook, view a streamed denunciation of Western infidels, play a video game of airplanes and skyscrapers, and even use a nifty image archive of possible disguises for Uncle Osama.
Flash: The U.S. government denies faking the bin Laden video, saying its transcript of the tape was provided by Mrs. Nelly’s fourth-grade students at Ibson Elementary School in Schenectady, N.Y., as part of a class Internet translation site project. The kids receive trophies on “Good Morning America.”
Flash: News media make big honkin’ deal out of “humanitarian aid” being dumped on Afghanistan – Pop Tarts and peanut butter, which are fed to camels or sold at firesale prices on the black market.
Question for Gen. Franks: “What’s your favorite color?”
Flash: Journalists provide al Qaida with surface-to-air Stinger missiles. Al Qaida spokesmen say, “Now you’re talking ’60 Minutes.’ ’’
Flash: Millions tune in to the CBS Evening News to see if Dan Rather’s nose has fallen off.
Flash: Journalists report the hunt for bin Laden is “so hot you can’t touch it with an oven mitt in the shape of a trout.”
Flash: The bin Laden video wins at Cannes.
Headline: “Kill! Kill! Kill!” Girl Scouts chant at White House pep rally
Flash: Tons and tons of humanitarian aid pelt from the skies in Afghanistan. Back home, a mysterious shortage of Count Chocula and AOL Version 8.0 start-up discs prompts an investigative series by USA Today, which follows up with this story: Has the stress of 9/11 made Americans fatter? Rack sales explode.
Flash: American spy plane downed, possibly by a Stinger missile. Journalists ask a Pentagon spokesman, “Where the heck did al Qaida got its hands on a Stinger missile?”
Flash: Dan Rather gets strep throat.
Flash: Journalists report the hunt for bin Laden is getting “colder, colder – warmer, warmer – colder – warmer – warmer. …”
Question for Gen. Franks: “What’s your opinion of ‘Lord of the Rings’ – and please be specific.”
Flash: Bin Laden is spotted on a box of Wheaties.
Flash: The media dutifully report the tonnage of “humanitarian aid” dropped in Afghanistan. Afghan camels get fat and develop tooth decay and cardiac problems. The military proposes air drops of toothpaste and phen-fen.
Flash: Ted Turner provide al Qaida with B-2 bombers laden with humanitarian aid.
Flash: Dan Rather refuses to take a pregnancy test.
Flash: Journalists report the hunt for bin Laden is somewhere between “hell and hell freezing over.”
Flash: Gulf News says fighting over the spelling of “Al Qaida” has caused it economic hardships beyond its ability to manage and asks Congress for a bailout similar to the one granted the airline industry.
Flash: Pop Tarts and jars of peanut butter mysteriously fall from the sky in Topeka, Kansas, causing mass panic and a stampede that leaves 42 people hospitalized.
Flash: Al Qaida explains the Sept. 11 attacks as the work of “scamps” and a few “rowdies.” News talk show hosts interview child psychologists and ask, “Where did their parents go wrong? Is this a failure of the system?”
Question for Gen. Franks: “In light of 9/11 do you think the government should provide free Paxil prescriptions for all Americans?
Flash: A crazed homeless person confronts Dan Rather on the street and shouts, “What’s the frequency, Kenneth?” Rather shouts back, “What is this? Some kind of test? Don’t you watch TV? I DON’T TAKE TESTS!”
Headline: Oprah could “just slap” bin Laden.
Flash: Journalists report the hunt for bin Laden is about as hot as the hunt for a new angle to this story.
Flash: Humanitarian aid drops of new Xbox game cartridges over Afghanistan cause teen-agers in Tokyo and Los Angeles to declare jihad.
Flash: AP and Reuters say if Gulf News receives a bailout, they too deserve a bailout. The LA Times wire refuses a bailout, claiming its expenses are underwritten by income generated by sports center ad revenue. KRT threatens to raise the specter of the spelling of “Khadafy.”
Headline: Small town America declares, “If We See One More Fucking Picture of Somebody Clutching a Candle and Bowing Their Head Respectfully, We Are Just Going to Puke.”
Flash: The Taliban demands to be featured on MTV’s “The Real World,” so the “real story” of the Afghan fundamentalist government can be told. “We are innocent as lambs,” Mullah Omar tells Carson Daly. “We help old ladies cross the street (if they wearing the traditional chador. If not, we help them halfway across). We bake sheep eyeball cookies, and hold sing-alongs. We are not evil. We are misunderstood.”
Flash: Peter Jennings and Tom Brokaw receive letters tainted with lethal concentrations of Stetson cologne. Dan Rather fumes his letter must have been lost in the mail.
Flash: Mainstream America vows to kill the next headline writer who uses the word “heal.”
Flash: A class-action suit filed on behalf of sad people clutching candles and bowing their heads respectfully seeks cash reparations from the government for the stress these people have suffered since 9/11.
Flash: Journalists report the hunt for bin Laden has been expanded to include the audience of “Who Wants to Be a Millionaire.”
Flash: American C-17 cargo jets dump pallets of hundred-dollar bills over Kabul. Media “experts” say this “injection of capital” should jump-start a new wave of entrepreneurs and small businessmen in Afghanistan, who will renounce opium poppies for selling Pop Tarts and peanut butter on the black market.
Headline: War Produces Surplus of Clichés – Grammarians Declare Open Season on “Hunt for Bin Laden Heating Up,” “War on Terror,” “American Forces Pound,” “Shocking Events Unfold,” and “Now for This Commercial Break.”
Flash: Talking heads declare America cannot defeat Afghan warriors in treacherous mountain terrain and should give up and die.
About the author:
Del Stone Jr. is a professional fiction writer. He is known primarily for his work in the contemporary dark fiction field, but has also published science fiction and contemporary fantasy. Stone’s stories, poetry and scripts have appeared in publications such as Amazing Stories, Eldritch Tales, and Bantam-Spectra’s Full Spectrum. His short fiction has been published in The Year’s Best Horror Stories XXII; Alfred Hitchcock’s Mystery Magazine; the Pocket Books anthology More Phobias; the Barnes & Noble anthologies 100 Wicked Little Witch Stories, Horrors! 365 Scary Stories, and 100 Astounding Little Alien Stories; the HWA anthology Psychos; and other short fiction venues, like Blood Muse, Live Without a Net, Zombiesque and Sex Macabre. Stone’s comic book debut was in the Clive Barker series of books, Hellraiser, published by Marvel/Epic and reprinted in The Best of Hellraiser anthology. He has also published stories in Penthouse Comix, and worked with artist Dave Dorman on many projects, including the illustrated novella “Roadkill,” a short story for the Andrew Vachss anthology Underground from Dark Horse, an ashcan titled “December” for Hero Illustrated, and several of Dorman’s Wasted Lands novellas and comics, such as Rail from Image and “The Uninvited.” Stone’s novel, Dead Heat, won the 1996 International Horror Guild’s award for best first novel and was a runner-up for the Bram Stoker Award. Stone has also been a finalist for the IHG award for short fiction, the British Fantasy Award for best novella, and a semifinalist for the Nebula and Writers of the Future awards. His stories have appeared in anthologies that have won the Bram Stoker Award and the World Fantasy Award. Two of his works were optioned for film, the novella “Black Tide” and short story “Crisis Line.”
Stone recently retired after a 41-year career in journalism. He won numerous awards for his work, and in 1986 was named Florida’s best columnist in his circulation division by the Florida Society of Newspaper Editors. In 2001 he received an honorable mention from the National Lesbian and Gay Journalists Association for his essay “When Freedom of Speech Ends” and in 2003 he was voted Best of the Best in the category of columnists by Emerald Coast Magazine. He participated in book signings and awareness campaigns, and was a guest on local television and radio programs.
As an addendum, Stone is single, kills tomatoes and morning glories with ruthless efficiency, once tied the stem of a cocktail cherry in a knot with his tongue, and carries a permanent scar on his chest after having been shot with a paintball gun. He’s in his 60s as of this writing but doesn’t look a day over 94.
Contact Del at [email protected]. He is also on Facebook, twitter, Pinterest, tumblr, TikTok, and Instagram. Visit his website at delstonejr.com .
While the nose art indicates the name of this Collings Foundation B-24 is "Golden Girl," the plane was known as the "All American." Journalist Bruce Brewer stands atop the fuselage prior to the flight from Panama City to Crestview in March 1998. Image courtesy of Del Stone Jr.
The afternoon was cold, and Jeff Newell was trembling.
“We get to go flying!” he enthused, rubbing his hands together, his voice rising and falling in a little boy’s sing-song. The freezing wind mattered little. More important was the aging World War II bomber “All American,” a B-24 Liberator of the type that had brought ruin to Hitler’s Third Reich.
The last of its kind, “All American” is maintained by the Collings Foundation a warbirds preservation group in Massachusetts. Mr. Newell was one of three Daily News journalists invited to fly the short hop between Panama City and Crestview.
Later he would write about this flight, and through his story the American wartime experience – and many other things that cannot be put to words – would be passed along to a new generation of Daily News readers.
Which was Mr. Newell’s talent as a journalist: bringing to life the arcane, from matters of history to the complexities of city government to court cases dense as hundred-year-old fruitcake.
In our Fourth Estate world of deadlines and fact-checking, Mr. Newell was a reporter’s reporter – relentless digger who knew what questions to ask and where the answers were hidden. He performed this duty at newspapers across Northwest Florida, from Pensacola to Panama City.
He was honest and fair and dedicated to the relating of facts, a simple ethic that endeared him to readers and sources alike. If you read it in a Jeff Newell story, you knew it was true.
His job never darkened his enthusiasm for life, be it flying on an airplane, playing trumpet in the community band or hamming it up with shortwave radio operators around the world.
This same enthusiasm carried Mr. Newell through the emotional and physical roller coaster of cancer. During the years he waged war with that disease, he displayed a dignity, patience and strength that inspired everyone around him.
Jeff Newell died on July 15, 2001.
Of the World War II veterans who came to see the B-24 “All American” on that 1998 visit to Panama City and Crestview, he wrote”
“They show up for just one more glimpse, searching in the polished aluminum for a reflection of the best days of their lives.”
Mr. Newell was very much like that old airplane: a rugged, reliable classic who got the job done.
Search the pages of this newspaper and we hope you will see a reflection of his character – his hard work, his honesty, his dedication to the craft of journalism. He will not be the last of his kind, but he will always be the best.
In the days when stories were filed by telegraph, it was the practice of reporters to end each transmission with a “30,” indicating the story had come to an end.
It is with fondess, and sadness, that we call an end to Jeff Newell’s time with us. He will be missed.
– 30 –
This editorial was published in the Northwest Florida Daily News in July 2001 and is used with permission.
This is the Sunday, Feb. 7, 1988 edition of the Northwest Florida Daily News featuring the new name and new look. Image by Del Stone Jr.
Our newspaper, the Daily News, has embarked on an ambitious redesign project which I am overseeing, and this has given me the opportunity to investigate many important design questions, foremost among them the question of how much am I going to be paid extra for doing this.
The staff and I have become like brothers and sisters during this project, and though my sisters and I fought to near-death until we were older and wiser and could hire trained killers to manage our inter-family relationships, I have nothing but optimism for the redesign’s eventual success, though I may be witnessing that happy event from the great newsroom in the sky.
If I were to offer a single piece of advice to an editor contemplating a redesign, it would be to lie down and take several pills until the feeling passes or you die. But newspapers must change if they are to survive, which what the last Neanderthal man said as the tool-making Cro-Magnon man sedated him with a large clubbing tool. So to avoid the tar pits I have blundered into, you should consider the following:
WHAT GOES THERE? The most difficult aspect of a redesign involves choosing an identity for your newspaper. Presumably, your newspaper’s identity should be derived from your community’s identity, unless your community consists of a penal colony, an industry that has been rendered obsolete by talking Japanese toy robots and a rehabilitation clinic for serial ax murderers. In that case you should put a large brown bag over your community and kidnap subscribers from other communities.
If felony is not an option and your community has no identifiable identity, it would be best if you published your newspaper under what is known as an Assumed Identity, which will then impart an Assumed Identity to your community so that nobody will know who anybody else really is, and your community will probably be crossed off the map, as if it were participating in a federal witness protection program.
WHAT’S IT GOING TO LOOK LIKE? Will your newspaper be gray and drab and remind the reader that he really should get going and have that will made out? Or will ti feature high-candlepower, dazzling color photographs, eye-popping graphics and multi-chromatic bar treatments, so that when the reader opens the page he is charred by third-degree powder burns?
Decisions, decisions. You can save yourself some trouble if you take this precaution: If the redesign looks bad, stick to your guns, at least for the first 10 minutes, then blame it on someone else such as the Advertising Department or the community. You can even blame it on the federal witness protection program. At any rate, it certainly wasn’t YOUR fault.
PRODUCING MOCKUPS: A number of pitfalls await the designer at this stage of the project.
1. You will be tempted to use may different typefaces so that your pages resemble ransom notes. Do not do this. Stick to only several hundred typefaces, and carefully regulate their usage, as in, “Helvetica may only be used when the Pope canonizes another street dweller” or, “Perpetua is reserved for stories about hang glider pilots who find religion in the clouds, not to mention birds of prey.”
2. You will be tempted to box as many stories and photographs as you can, which will look as if a spider’s web has been sucked into the press. It’s much easier if you use fewer rules but compensate by increasing the thickness of the rule. For example: DON’T use 400 one-point rules on a page. Instead, use a single 400-point rule.
3. Many, many years ago, as far back as the early ’80s even, it was decided that tint blocks could break up a gray page with the really novel approach of putting even more gray on the page. Now that pages resemble aerial photographs of Nebraska farmland, you may be tempted to refine the process by screening only selected passages of stories, as if your page had passed through the hands of Israeli censors.
I suggest you screen the entire page.
GETTING READY FOR THE REDESIGN: Eventually, you will actually have to do something to bring the redesign closer to reality, such as talking about having a negative of something made. This will require expertise in negotiating with the cameraroom, which means you should spend few hours each week at a pistol range before you actually go into the cameraroom to negotiate.
This is how the conversation might go if you are unprepared:
You: Excuse me, sir, but could you please make a negative of this? I know it’s an imposition and I promise to make it up to you somehow, though I can’t say when because little Billy needs an operation to remove my wife’s pacemaker from his stomach, which he accidentally swallowed when he was giving mouth-to-mouth resuscitation to his older sister after she tried to hock the pacemaker to a neighborhood crack dealer and the FBI raided the place and she put it in her mouth to hide the evidence and then fainted because she’s hypoglycemic, and the only reason little Billy was there to save her was because she was supposed to be babysitting him since my wife is in the hospital having her intestines scraped.
Camerarooom dweller: Die and go to hell.
You: Yes sir, and thank you sir. You’ve been more than generous with your time.
But with adequate preparation, you can have the cameraroom eating out of your hands.
You: Hands up against the wall. Spread ’em! Make a negative of this and don’t give me any backtalk or I’ll blow your brains out all over the mounting plate with this .357 Magnum.
Cameraroom dweller: YES SIR! You’re a rough and tough newspaper designer, and I’m going to do exactly what you say right now! And how else may I serve you, Master?
CHANGE, CHANGE AND MORE CHANGE: At some point during the redesign process, probably between the “Developing of High Concepts” stage and the “Just Chewing the Fat about It” stage, keener minds will begin to suspect that a redesign might alter the newspaper’s appearance.
This must be avoided at all costs. Nobody must know anything – not even you. Otherwise, you will seriously reduce the level of confusion when the redesign debuts.
WHEN THE REDESIGN DEBUTS: You will know if the redesign is a success if you walk into the newsroom and are greeted with thunderous applause and the publisher hands you a check for $20 skillion dollars, in which case you should thank your producer, your director and all the little people who helped you.
But just to be on the safe side, have a Lear jet standing by with the engines running.
About the author:
Del Stone Jr. is a professional fiction writer. He is known primarily for his work in the contemporary dark fiction field, but has also published science fiction and contemporary fantasy. Stone’s stories, poetry and scripts have appeared in publications such as Amazing Stories, Eldritch Tales, and Bantam-Spectra’s Full Spectrum. His short fiction has been published in The Year’s Best Horror Stories XXII; Alfred Hitchcock’s Mystery Magazine; the Pocket Books anthology More Phobias; the Barnes & Noble anthologies 100 Wicked Little Witch Stories, Horrors! 365 Scary Stories, and 100 Astounding Little Alien Stories; the HWA anthology Psychos; and other short fiction venues, like Blood Muse, Live Without a Net, Zombiesque and Sex Macabre. Stone’s comic book debut was in the Clive Barker series of books, Hellraiser, published by Marvel/Epic and reprinted in The Best of Hellraiser anthology. He has also published stories in Penthouse Comix, and worked with artist Dave Dorman on many projects, including the illustrated novella “Roadkill,” a short story for the Andrew Vachss anthology Underground from Dark Horse, an ashcan titled “December” for Hero Illustrated, and several of Dorman’s Wasted Lands novellas and comics, such as Rail from Image and “The Uninvited.” Stone’s novel, Dead Heat, won the 1996 International Horror Guild’s award for best first novel and was a runner-up for the Bram Stoker Award. Stone has also been a finalist for the IHG award for short fiction, the British Fantasy Award for best novella, and a semifinalist for the Nebula and Writers of the Future awards. His stories have appeared in anthologies that have won the Bram Stoker Award and the World Fantasy Award. Two of his works were optioned for film, the novella “Black Tide” and short story “Crisis Line.”
Stone recently retired after a 41-year career in journalism. He won numerous awards for his work, and in 1986 was named Florida’s best columnist in his circulation division by the Florida Society of Newspaper Editors. In 2001 he received an honorable mention from the National Lesbian and Gay Journalists Association for his essay “When Freedom of Speech Ends” and in 2003 he was voted Best of the Best in the category of columnists by Emerald Coast Magazine. He participated in book signings and awareness campaigns, and was a guest on local television and radio programs.
As an addendum, Stone is single, kills tomatoes and morning glories with ruthless efficiency, once tied the stem of a cocktail cherry in a knot with his tongue, and carries a permanent scar on his chest after having been shot with a paintball gun. He’s in his 60s as of this writing but doesn’t look a day over 94.
Contact Del at [email protected]. He is also on Facebook, twitter, Pinterest, tumblr, TikTok, and Instagram. Visit his website at delstonejr.com .